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RHB Bank and Its Perspective of Expansion

A Development Within SEA?

RHB is today among the largest bank with integrated financial services in Malaysia. Since they plan to further widen their market, RHB Bank has tapped into Brunei, Indonesia, Singapore, Laos, Vietnam and some other countries in the SEA region. With the knowledge that the most effective way to compete is by giving extra value to the consumers, rhb group has begun offering multiple banking facilities to both individuals and small businesses.

Offline and Online Banking Solutions By RHB Bank

Possessing a savings account as well as a current account has been staple yet underrated. In order to ensure account holders may benefit the most from their savings, RHB Bank has offered very competitive interest rate in comparison with other financial institutions. Additionally, they also have improved the banking facilities by both adding more ATM and CDM machines in branches together with other designated locations and also creating an internet banking services platform, RHB Now for their customers.

Not only this, RHB also embraces digital transformation and has seen that it brought about an escalating demand from customers for credit cards. As research shows more people tend to shop and perform transaction online nowadays, RHB Bank has additionally made it possible for consumers to apply credit card online. The Bank is more comfortable with their offering that they even urge prospects to compare credit cards interest rate prior to making any commitment. To discover more about RHB Bank’s credit card offers’ and apply online, go have a look at https://www.rhbgroup.com/products-and-services/personal/cards/credit-cards.

Credit Card Offers

apply credit card online

Additionally, as the Bank sees the immediate need to produce a good symmetry between demand and supply, they now have created a credit card scheme which offers extra advantage to the card holders that can be enjoyed once they utilize it for either offline or online transactions.

RHB is aware that individuals need more than simply savings accounts and credit cards. When purchasing assets like cars & homes, many people happen to have been experiencing struggles to get their bank loan approved. For this reason, RHB Bank improvised their personal banking services that provides minimal interest to get a wide variety of lending product. Besides, unit trust, insurance, and personal financial investment can also be made with the Bank.

Business Banking Services

For organizations and entrepreneurs, corporate banking facilities are additionally offered. They’ll be able to take business loan and even engage with RHB for corporate & investment banking. Intending to make sure that their products and services are the best, RHB also has offered online cash management and asset management services.

These facilities are especially necessary for small-medium enterprises, as plenty of varieties of services including loans can be made to inject capital in their businesses. For e-commerce enterprisers, retails solutions could well be one of the most innovative and beneficial services they can engage with.

However, RHB Bank still keeps their interest on the highly-demanded Islamic banking faciltities. These types of product is especially demanded in countries like Malaysia. So, they’ve offered Islamic corporate banking, Islamic treasury, unit trust, and wealth management that is provided upon demand by either individuals or enterprises.

To Conclude

RHB Bank has witnessed a 24% annual brand value growth in 2016 which automatically places them in the top 5 position for banks in the local market. In anticipation for the upcoming market growth, the Bank has started strategizing a more proactive strategy to keep their rate of growth steady for years to come.


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